The South Orange & Maplewood School District (SOMSD) logos are more than visual marks — they are symbols of our shared identity, programs, and the trust we build with our community. When our communications look and feel consistent, families and staff can easily recognize and connect with the district’s message. This consistency strengthens confidence in our schools and ensures that information is clear and reliable.
These guidelines support the thoughtful and consistent use of SOMSD logos by staff, students, affiliated organizations, and community partners. By working together and aligning to a common standard, we create a brand that feels familiar, dependable, and welcoming for caregivers, families, and the broader community.
District Logo and Trademark Use
The Superintendent and Communications Office help guide and support appropriate use so that every communiqué reflects the district’s mission and values. Our goal is collaboration — helping everyone feel comfortable using the SOMSD brand in ways that reinforce unity, clarity, and trust.
INTERNAL: The District’s approved logos are available for use by district staff, students, and officially affiliated district organizations (such as school clubs, teams, and PTAs/HSAs). Please contact the Communications Office at information@somsd.k12.nj.us for assistance with using approved logos.
EXTERNAL: Use of District logos by community members or groups not directly affiliated with SOMSD must be approved by the Office of the Superintendent. For more information, please email information@somsd.k12.nj.us.